Client
Cienda Partners
Challenge
The owner of a trailer park community in the heart of Dallas needed to close the park to make way for the property being sold. An activist threatened to turn the issue into something that was racially motivated. A second group voiced concerns about the project because it feared several older trees on the property would be destroyed.
Solution
Elettore worked with the developers to extend by several months the amount of time park tenants had to find a new home. It also created a Housing Fair, that spotlighted other trailer parks in the area and resources available to help the tenants make a new move.
Finally, Elettore devised a project called Pappy’s Tree Grove. We convinced the new owner of the park to preserve as many of the older trees on the park as possible. We then invited local green activists to nominate a prominent arborist as someone who would have a saved tree named in their honor.
Result
The transfer of tenants in the park went smoothly and the property sold within the timeframe the owners needed for it to be. Pappy’s Tree Grove was a rousing success, drawing the names of more than 20 green advocates as honorees. Still today, plaques at the bases of the trees saved pay tribute to those arborists selected by the activists for commemoration.
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