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Bridge-o-Rama

Client

West Dallas Foundation


Challenge

The grand opening of the Margaret Hunt Hill Bridge in Dallas was a few months away. A celebration for that grand opening was announced, but it left out of the planning and design of the event the people of West Dallas, a working-class neighborhood at the 'other' end of the bridge.


Solution

Elettore devised Bridge-o-Rama, West Dallas' celebration of the opening of the Margaret Hunt Hill Bridge. The festival included 45 events that paid tribute to the history of West Dallas, showcased the best of West Dallas today and looked to the future of West Dallas. 

 

It also spotlighted artists, musicians and other individuals who had ties to the working-class neighborhood the bridge's opening would have otherwise overlooked. 


Result

Bridge-o-Rama eventually was embraced and promoted by the official bridge-opening event.


More than 8,000 people jammed the Margaret Hunt Hill Bridge to watch one of Bridge-o-Rama's most popular events, the Parade of Giants. That parade featured numerous 12-foot-tall puppets that honored some individual who had a prominent role in the history of West Dallas. The local artists and West Dallas residents who made the puppets paraded them along Singleton Boulevard and up onto the bridge. 


Another measure of the festival’s success is the attendance at El Cemento. The exhibit featured photos and other artifacts of the Hispanics who lived and worked in West Dallas' cement-manufacturing communities in the 1930s and 1940s. The Dallas Mexican-American Historical League, which staged the event, says attendance was the highest of any similar event it had put on.


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Contact Us

How may we help you?

Elettore

1939 Mayflower Dr., Dallas, TX 75208, US

(214) 946-9270

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